Have you noticed how popular video posts have become on Facebook? Almost every second post now is video and there’s a reason for that; video is fun, entertaining and engaging (but I could be biased)
On average, video posts reach a larger audience than photo posts. According to a study by Social Bakers, the average video post generates 135% greater organic reach, when compared to photo posts.
Possibly, the big reason the popularity of video has increased exponentially, is that Facebook is pushing to be the go-to platform for video (to out compete youtube). And so, videos just get more reach, more shares and more views because Facebook wants them to.
Whatever the reason, we can agree that video is incredibly popular, and making a video and sharing it on facebook is a very smart way to promote your business or organization.
There are lots of different types of business videos out there and ways to tell your story without it seeming like you’re directly advertising your business. Below are three different examples:
- An explanation video: How to make a good coffee
- A business owner talks about her passion for hairdressing
- A business function
In this video, Henry Bird from Rough Diamond Cafe explains what goes into making the perfect cup of coffee. This video was created to be shared by Rough Diamond Café and by Schulz Organic Farms on their website and social media platforms. A shorter Instagram version was also created.
Birds n’ Fellas
I created this short clip – entirely filmed and edited on an iPhone- for Arly Raymond’s Birds & Fellas. The footage was filmed both by her staff & me. It’s a great example of what can be created using mobile technology accessible to everyone.
Logan’s Beach Spa Retreat- Function night
In this video, Kristie Hayden has her one-year birthday celebration as the new owner of Logans Beach Spa Retreat – Warrnambool. She celebrated in style with champagne, music (John Hudson), facials and treats. She also launched the spa’s new line in skin products: Subtle Energies – Ayurveda Aromatherapy.
Do you want to learn how to create your own videos?
Learn the ‘basics’ of how smart technology can be used to record great quality video, audio and photos and edit and publish videos. Create video content using the technology at your finger-tips. First Ladies can run an informative workshops full of practical advice.
Learn how & what to capture when creating a short video/video testimonial, shooting tips, recording good audio and interviews, using natural lighting, editing on iMovie App on iPads and uploading videos to Facebook or Instagram. Click here to learn more about our workshops and training.
Click here if you wish to check out more examples of business videos.