Artist Profiles are a fantastic marketing tool for artists to promote who they are, what they do and how they do it. Artist Profile videos are widely used on artist websites and add another level of engagement at art exhibitions. Artist Profile videos allow potential customers and fans to see the art process and the inspiration and story behind artworks.
Case Study: David Higgins
Warrnambool Artist David Higgins hired me to put together a video piece on how he creates his silk paintings for a Textile Exhibition in Tokyo. The intended audience for this video was the fashion industry in Japan but once created, it has had a much farther reach than that thanks to social media. Higgins sells his silks to create beautiful kimonos. He projected this video at a Textile Exhibition he had in Tokyo Dec 15th, 2013. His customers were able to see the work that he puts into creating his silks and trust what they were buying was made with care, flair, creativity and attention.
I filmed this project over a few weeks and used time lapse to capture the long process of creating one of David’s beautiful silks.
Dave Higgins: Silk Painter
By Delise Oldfield/Colleen Hughson.
Case Study: Glenn Morgan
This video was published on the Australian Galleries website.
The video was screened as part of the exhibition at the Factory Arts in Warrnambool from 11 – 26 August 2018, and then at Australian Galleries in Collingwood from 23 October – 11 November, 2018.
“Plenty of people came through as a result of the promotional video. It was a highly successful show with two-thirds of the artworks being sold,” Glenn Morgan.
Artist Glenn Morgan: Fletcher Jones (2018)
By Colleen Hughson.
Case Study: Poise
A short documentary profiling Melbourne-based female graffiti artist ‘Poise’. Speaking candidly in her lounge-room, Poise discusses influences, inspirations, the scene, finding love and her dark side.
Lady Poise (2005)
Co Directed & Co Produced by
Colleen Hughson & Mary Quinscara.
WARNING: Video contains offensive language